Shell Mex & BP Ltd
Other Business Names:
- Royal Dutch Shell
- British Petroleum Co Ltd
- Shell Mex House
Locations city-town / local authority / county1974 / region-state / country:
- London, Greater London, Greater London, Greater London, England
Sectors:
-
Distribution - retailing
Fuel retailing inc coal, wood, petrol, oil products, etc
Notes:
Established 1932 as a joint venture of Royal Dutch/Shell and BP for the marketing of their petroleum products in the UK. Discontinued 1976. Noted for its distinctive advertising. Based at Shell Mex House, Strand, London
Publications:
- British Petroleum Archive. What's in it for you? by Hollier, Anita
- 'Corporate brand building. Shell Mex Ltd in the interwar period' in T da Silva Lopes & P Duguid (eds), Trademarks, Brands and Competitiveness by Heller, Michael
- Development of the Solus System of petrol distribution in the United Kingdom, 1950-1960 by Dixon, Donald F
- Fifty Years of Shell Advertising. An exhibition catalogue by Unknown
- First Twenty Five Years. History as mirrored in advertising of Shell Mex & BP Ltd, 1932-1957 by Unknown
- Foucault, discourse and the birth of British public relations by Heller, Michael
- History of the British Petroleum Company. Volume 2. The Anglo Iranian Years, 1928-1954 by Bamberg, Jim H
- Shell Mex House by Unknown
Groups:
Other Business Names:
- Royal Dutch Shell
- British Petroleum Co Ltd
- Shell Mex House
Locations city-town / local authority / county1974 / region-state / country:
- London, Greater London, Greater London, Greater London, England
Sectors:
- Distribution - retailing Fuel retailing inc coal, wood, petrol, oil products, etc
Notes:
Established 1932 as a joint venture of Royal Dutch/Shell and BP for the marketing of their petroleum products in the UK. Discontinued 1976. Noted for its distinctive advertising. Based at Shell Mex House, Strand, LondonPublications:
- British Petroleum Archive. What's in it for you? by Hollier, Anita
- 'Corporate brand building. Shell Mex Ltd in the interwar period' in T da Silva Lopes & P Duguid (eds), Trademarks, Brands and Competitiveness by Heller, Michael
- Development of the Solus System of petrol distribution in the United Kingdom, 1950-1960 by Dixon, Donald F
- Fifty Years of Shell Advertising. An exhibition catalogue by Unknown
- First Twenty Five Years. History as mirrored in advertising of Shell Mex & BP Ltd, 1932-1957 by Unknown
- Foucault, discourse and the birth of British public relations by Heller, Michael
- History of the British Petroleum Company. Volume 2. The Anglo Iranian Years, 1928-1954 by Bamberg, Jim H
- Shell Mex House by Unknown