Brewdog Plc
Other Business Names:
- Watt, James
- Dickie, Martin
Locations city-town / local authority / county1974 / region-state / country:
- Fraserburgh, Aberdeenshire, Grampian, Scotland, Scotland
Sectors:
-
Beverage production
Brewing
-
Hotel, lodgings & catering services
Catering services inc restaurants, public houses, alehouses, etc
Notes:
Established 2007 by James Watt and Martin Dickie to make craft beers at Fraserburgh. Grew exponentially. From c2010 opened bars and had 44 internationally by 2015. Raised finance by offering shares via internet to, inter alia, consumers. A success despite choosing a development strategy contradictory to accepted orthodoxy in the brewing industry. Continues in 2015 as a leading Scottish business
Publications:
- Brewdog. Business growth for punks! by Smith, R, S Moult, P Burge & A Turnbull
- Business for Punks. Break all the rules the Brewdog way by Watt, James
- From reviving tradition to fostering innovation and changing marketing. The evolution of micro brewing in the UK and USA by Cabras, Ignazio, & Charles Bamforth
Groups:
Other Business Names:
- Watt, James
- Dickie, Martin
Locations city-town / local authority / county1974 / region-state / country:
- Fraserburgh, Aberdeenshire, Grampian, Scotland, Scotland
Sectors:
- Beverage production Brewing
- Hotel, lodgings & catering services Catering services inc restaurants, public houses, alehouses, etc
Notes:
Established 2007 by James Watt and Martin Dickie to make craft beers at Fraserburgh. Grew exponentially. From c2010 opened bars and had 44 internationally by 2015. Raised finance by offering shares via internet to, inter alia, consumers. A success despite choosing a development strategy contradictory to accepted orthodoxy in the brewing industry. Continues in 2015 as a leading Scottish businessPublications:
- Brewdog. Business growth for punks! by Smith, R, S Moult, P Burge & A Turnbull
- Business for Punks. Break all the rules the Brewdog way by Watt, James
- From reviving tradition to fostering innovation and changing marketing. The evolution of micro brewing in the UK and USA by Cabras, Ignazio, & Charles Bamforth