Market research services industry

Publications:

• Building knowledge about the consumer. The emergence of market research in the motion picture industry by Bakker, Gerben
• Discovering the consumer. Market research, product innovation and the creation of brand loyalty in Britain and the United States in the interwar years by Schwarzkopf, Stefan
• Entrepreneurship and Flexibility in Business. The rise of the small management consultancy and market research firms in the UK by Keeble, David, et al
• 'Marketing convenience foods between the wars' in G Jones & N J Morgan (eds), Adding Value. Brands and marketing in food and drink by Ward, Vernon
• 'Markets, consumers and the state. The uses of market research in government and in the public sector in Britain, 1925-1955' in H Berghoff et al (ed), Rise of Marketing and Market Research by Schwarzkopf, Stefan
• Notes on the history of marketing research by Lockley, L C
• Policies in Marketing Research. An address on the occasion of the dedication of Nielsen House, Oxford by Nielsen, Arthur C
• Rise of Marketing and Market Research by Berghoff, Hartmut, Philip Scranton & Uwe Spiekermann (eds)
• The Making of an Industry. The Market Research Society, 1946-1986 by Blythe, Ian
• ‘People love Player’s’. Cigarette advertising and the teenage consumer in post war Britain by O'Neill, Daniel