British Market Research Bureau
Other Business Names:
- Thompson, J Walter, Co
- BMRB Ltd
- TNS BMRB
- Target Group Index
- WPP Group
Locations city-town / local authority / county1974 / region-state / country:
- Ealing, Greater London, Greater London, Greater London, England
Sectors:
-
Professional services
Advertising & public relations services
-
Professional services
Market research services
Notes:
Traced origins to the advertising agency, J Walter Thompson, in the 1920s. Established as a separate entity 1933. Otherwise known as BMRB Ltd. Undertook research for government as well as businesses. Introduced Target Group Index (TGI) in 1969. 1987 became part of WPP Group and in due course subsumed into its TNS-BMRB
Publications:
- BMRB International, 1933-1993. The first sixty years by Downham, J
Groups:
Other Business Names:
- Thompson, J Walter, Co
- BMRB Ltd
- TNS BMRB
- Target Group Index
- WPP Group
Locations city-town / local authority / county1974 / region-state / country:
- Ealing, Greater London, Greater London, Greater London, England
Sectors:
- Professional services Advertising & public relations services
- Professional services Market research services
Notes:
Traced origins to the advertising agency, J Walter Thompson, in the 1920s. Established as a separate entity 1933. Otherwise known as BMRB Ltd. Undertook research for government as well as businesses. Introduced Target Group Index (TGI) in 1969. 1987 became part of WPP Group and in due course subsumed into its TNS-BMRBPublications:
- BMRB International, 1933-1993. The first sixty years by Downham, J